At Dakine Shop, we live and breathe the ocean lifestyle. Whether you’re a seasoned surfer or just catching your first wave, we’ve got the premium gear to fuel your passion. Based in Manchester, US but serving wave riders worldwide, we’re your trusted partner for high-quality, affordable surf equipment.
Our Mission
We exist to democratize great surf gear. No matter your skill level or budget, everyone deserves access to durable, performance-driven equipment that enhances time in the water. Through direct partnerships with top brands and our exclusive discounts, we make premium surf gear accessible to all.
Why Surfers Choose Dakine Shop
Premium Quality
We carry only trusted brands like Softech, FCS, and Creatures – gear that’s tested in real waves by real surfers.
Unbeatable Value
Our exclusive deals mean you get pro-level equipment without the premium price tag. Those “Sale!” tags aren’t just for show!
Global Reach
Shipping worldwide (except a few remote areas) because great waves know no borders – neither should great gear.
Our Product Philosophy
Every item in our lineup solves a specific surfer’s pain point:
- Boogie Boards that balance durability with the perfect flex for all skill levels
- Surfboard Bags with premium padding to protect your investment from dings
- High-performance Fins for better control and speed in all conditions
- Reliable Leashes so you never lose your board (or endanger others)
- Traction pads that keep you locked in when the waves get serious
The Dakine Difference
Unlike big-box retailers, we’re surfers first, merchants second. Our team tests every product category in real conditions, so we only stock what we’d personally use. When you see that “New Arrival” banner, know it’s been vetted by people who actually surf.
Have questions? Our Manchester-based crew is ready to help at [email protected]. Now grab your gear – those waves aren’t going to ride themselves!