Welcome to Dakine Shop (newsurfgearus.com), where we treat your privacy with the same respect we give to perfect waves. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our online surf shop. By using our website, you’re agreeing to the terms outlined below – so grab your board and let’s dive in!

1. Information We Collect

When you shop for surf gear with us, we may collect:

  • Personal Details: Your name, email address, shipping address, and phone number when you place an order
  • Payment Information: Credit card details processed securely through our payment gateways (we never store full card numbers)
  • Surf Preferences: Products you view, purchase history, and wishlist items to improve your shopping experience
  • Technical Data: IP address, browser type, and device information for website optimization
  • Communication Records: Emails or messages you send to our customer support team

2. How We Use Your Information

We ride the wave of data responsibly to:

  • Process your orders for boogie boards, fins, leashes, and other surf essentials
  • Provide worldwide shipping to your doorstep (except a few remote breaks)
  • Respond to your questions about surf gear faster than a grom catches their first wave
  • Improve our website and product offerings based on surfer feedback
  • Send order confirmations and shipping updates (no spam – we hate junk mail more than kooks dropping in)
  • Prevent fraud and keep our surf community secure

3. Data Sharing & Disclosure

We keep your info tighter than a good leash attachment:

  • Service Partners: We share necessary details with shipping carriers and payment processors to fulfill your order
  • Legal Requirements: We may disclose information if required by law or to protect our rights
  • Business Transfers: In case of a merger or acquisition, customer data may be transferred (we’ll notify you first)
  • Never Sold: We don’t sell your data to third parties – that’s worse than waxing the wrong side of your board

4. Data Storage & Security

Your information is safer with us than your board in a quality bag:

  • Encrypted using SSL technology (look for the padlock in your browser)
  • Stored on secure servers with limited access
  • Payment details processed through PCI-compliant systems
  • Regular security audits to keep our defenses strong

While we take precautions like a pro checks the surf report, no online system is 100% secure. Always protect your login details.

5. Your Rights

You control your data like you control your board:

  • Access: Request a copy of your personal data we hold
  • Correction: Update inaccurate information
  • Deletion: Ask us to erase your data (unless we need to keep it for legal reasons)
  • Opt-Out: Unsubscribe from marketing emails anytime
  • Complaints: Contact us or your local data protection authority

To exercise these rights, email our crew at [email protected].

6. Cookies & Tracking

Our website uses cookies – not the edible kind, but small data files that:

  • Remember your shopping cart between sessions
  • Understand how surfers use our site to improve it
  • Show relevant products (like when you’re eyeing that new traction pad)
  • Measure advertising effectiveness

You can manage cookies through your browser settings, but disabling them might make the site work about as well as a finless board.

7. International Data Transfers

Since we ship globally (except some remote areas), your data may be processed outside your home country. We ensure all transfers comply with applicable laws and maintain adequate protection.

8. Children’s Privacy

Our website isn’t designed for groms under 13. If we discover we’ve collected data from a child, we’ll delete it faster than a wipeout.

9. Policy Updates

We may update this policy as our business evolves – like adjusting your stance for different waves. Significant changes will be posted on our website with the new effective date.

10. Contact Us

Questions about our Privacy Policy? Reach out to:

Dakine Shop
1164 Middle Turnpike West
Manchester, US 06040
Email: [email protected]

Now that the formalities are handled, get back to what matters – choosing your next surf gear and chasing perfect waves!

Stay stoked,
The Dakine Shop Crew